The Whetstone Group, Inc. -- Direct Marketing

The Whetstone Group offers a host of direct marketing
services to help you conduct successful, ongoing
campaigns. Our professionals are experts at helping
you define your campaign objectives, identify your
target markets, acquire and manage lists, design
and execute direct mail, and conduct telephone
follow up for effective direct marketing campaigns.

Benefits:

You achieve a positive ROI from direct
marketing because campaigns are well planned,
executed and targeted to the appropriate audience with the right message.
You build brand awareness because your direct marketing approach is consistent with other marketing materials and communicates the desired message to your prospect market.
Because of Whetstone's experience and knowledge of best practices, your campaign works within your budget requirements and is efficiently executed, balancing investment with desired quality.
Whetstone's proven direct marketing approach supplies a consistent stream of qualified leads to help you meet your desired sales levels.

How it works:

Through a formal planning facilitation or separate consultation, Whetstone will work with you to define all aspects necessary to execute effective campaigns, including your target markets, competitive information, name recognition considerations, etc. From this information, Whetstone will develop a campaign plan that includes the type and number of mail pieces needed, timing, costs, and telephone follow-up parameters.

Whetstone can also acquire your mail list, update and maintain it, help develop the actual messages and mail pieces, coordinate printing and mailing, and track returned mail. Through telephone follow-up, qualified leads are then identified and provided to you so you can begin the sales process with interested prospects.

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