Although Whetstone focuses
on assisting professional
service firms, we've found that the same processes
and techniques have brought success to others.
Whetstone has provided a variety of services, including
growth planning, copywriting, and direct marketing
with telephone lead generation, to several companies
in the manufacturing and distribution industries. Read
on to see how our services helped one of these
companies.
Campaign for Manufacturer/Distributor
Gets Impressive Results
Reaching decision-makers at volunteer fire departments isn't easy. But that didn't stop the Whetstone call team from getting through to tell them about FirstVoice -- a self-contained emergency treatment system that helps the first person on the scene of an emergency -- often the fire department -- administer proper medical treatment.
"This was our first attempt at direct marketing," notes Paula Wickham, President of ThinkSafe, the Cedar Rapids, IA-based company that makes FirstVoice. "I found Whetstone's process very useful and efficient."
The list of 217 rural, volunteer fire departments in five midwestern states was first sent a postcard explaining the interactive product. Whetstone's call team was able to set 19 leads, resulting in a 9% appointment rate. The audience proved to be very receptive to learning more about the product and the management team at FirstVoice followed up to answer specific questions.
"We were pleased
with the results," says Wickham, "The call team did a great job
representing us. It was as if they were part of our own staff. Based upon
results, I think we'll do another campaign at some point in the future. The
process works well for a niche like this, it really is the perfect opportunity
to get a sales increase without the extra costs of staffing."
To learn more about how Whetstone's services can help your company, please
give us a call at 319.447.6400 or email info@thewhetstonegroup.com.
©
The Whetstone Group, Inc. 2007.
707 Seventh Avenue,
Marion, IA 52302
(319) 447-6400
