Linking Marketing to Profitability

Purpose: This session helps participants understand how to make a strategic, long-term investment in growth with a positive ROI.

Target Audience: Firm management

Duration: 2.0 hrs

Agenda:

• The four basic concepts that drive profitability in a CPA firm
• How marketing impacts chargeable hours
• Marketing affects realization rates
• Better use of non-chargeable time
• Impacting cost control
  

Contact info@thewhetstonegroup.com today to see if our consultants are available for your next event.

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