The Value of Creating a Solid Marketing Plan

Purpose: This session will teach participants how to create a marketing plan that will get firm buy-in.

Target Audience: Partners and senior marketing and business development staff

Duration: 2.0 hrs

Agenda:

• Why develop a plan?
• Elements of a solid marketing plan
• Strategic Growth Alternatives
• Selecting the right marketing and sales activities
• Selecting target niches
• The importance of sales management

Contact info@thewhetstonegroup.com today to see if our consultants are available for your next event.

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Marion, IA 52302
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