The Whetstone Group, Inc. -- Website Services

Does your website accurately reflect your firm's
services and personality? Living in a digital age means
the content at your URL could very often be the first
impression your firm makes on prospective clients
and employees. The Whetstone Group can help you
update your firm's site with user-friendly organization,
compelling marketing messages, keywords for search
engine optimization and more.

Benefits:

Improve your firm's image with an updated, straightforward and professional-looking website.
Incorporate needs-based copy that speaks to your target market and positions your firm as the solution to their problems.
Address current events and promote new firm services with quick and easy site administration.
Reinforce your firm's brand identity with a site that matches your marketing materials.
Increase the number and quality of the leads generated through your website.
Increase the number and quality of staff interested in working for your firm.
Make reading your site an intuitive experience where people can easily find what they're looking for and learn more about your firm.

How it works:

Using your input, our knowledge of your firm and our experience in professional services marketing, Whetstone will develop a site plan including organization recommendation, navigation suggestions and an outline of the content of each page. We will work with you to draft copy for the agreed upon pages, including keywords for search engine optimization. By hiring a website designer or coordinating with your preferred provider, we will also work to ensure quality control by testing the new site before it launches and training your staff on how to update the content in the future. We have developed our website approach specifically for professional services firms, and our consultants will work throughout the process to achieve partner buy-in and offer suggestions for utilizing your site in future business development activities.

Return to Services Page