The Whetstone Group, Inc. - Carrie Steffen

Carrie Steffen,
Director of Consulting
319.447.6402
carrie@thewhetstonegroup.com

Carrie Steffen has served as the Director
of Consulting for The Whetstone Group, Inc., since the company's formation in 2000. Whetstone helps professional service firms develop and implement effective growth plans.

For these clients, Carrie facilitates and develops comprehensive marketing and sales plans while providing ongoing support and consultation to help clients grow. In addition, Carrie lends strategic and creative direction to clients' ongoing direct marketing efforts. Her duties include organizing and managing all aspects of the client's campaigns including defining objectives, identifying target markets, acquiring lists, message development and overseeing lead generation. Carrie also helps clients develop follow-up strategies to help manage the sales process with their prospective clients.

Before joining Whetstone, Carrie marketed professional services for McGladrey & Pullen, LLP and RSM McGladrey, Inc. for five years. She developed, organized and managed marketing programs for one region's 12 offices and its information technology services group. She also helped pilot and refine the client-needs based marketing and sales process that later served as the firm standard.

In addition, Carrie spent two years as part of the firms' national marketing organization management team, assisting in developing and implementing the firm's first national direct marketing effort, including coordinating mailing lists, mailing and telemarketing follow up and appointment setting.

Carrie also worked with business units to develop plans and advise location marketing resources on the strategy and implementation of the tactics. She helped plan and implement a sales and marketing blitz that generated over $1 million in one month for the firm's national information technology consulting group.

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