Effectively Working a Trade Show

Purpose: Session focuses on how to effectively work a trade show, how to use it as a marketing tactic, and leverage it into sales activities.

Who should attend: Any staff who will represent your firm at an industry conference or trade show.

Duration: 1.0 hr

Agenda:

• Understanding marketing vs. sales and where trade show activities fall
• Planning and setting objectives, such as how to choose the right event
• Discuss "do's and don'ts"
• Discuss follow-up techniques
• How to get ROI
  

Contact info@thewhetstonegroup.com today to see if our consultants are available for your next event.

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